2. What Journalists Expect from Press Releases?

A press release is something completely different from a business article. It is a document that you send to editors to tell them about your news. It is up to the editors to decide whether to do a story from that document. Learning what journalists expect from a press release helps you to create valuable content for journalists and generate story ideas. They are always trying to fill a news hole. Take note of the expectations in this article.

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