23. Be Careful What You Put in a Release Headline

Headlines are important to news stories and press releases. The right headline will grab the attention of editors and entice them to call you to do a story on you. That story could lead to new awareness of your product or service. You might get additional revenues from the story. However, the wrong headline might ruin your chances for a story. In some cases, the wrong headline could give a false impression of you. Let this article show you how to avoid bad headlines.

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