13. Three Tips for Finding Local Angle to Your Press Release

When a national story breaks, the instinct is to cover the story as it is. However, most journalists want to find a way to connect that national story to what is happening locally. Trade journalists want to connect that national story to their niche. If you are a savvy public relations representative, you will link your news to that of the national story. Read this article for helpful tips to link your press release to national trends.

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