11. How to Write Headlines to Attract Journalists?

When you are trying to figure out why your press release is not getting media attention, you should consider that the headline might be at fault. Like every other American, editors have short attention spans. If you don’t interest them in five seconds, they will move to another more interesting article idea. If you want to capture their attention, you need to write killer headlines. Here are some tips to make your headline attractive. Read this article.

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